ONE BROOM BECOMES TWO BROOMS
An attempt to redefine a household chore into a teamwork project rather than always a one person job. Scoppiamo broom can be split in 2 single brooms that divide the sweeping action to 2 people, giving up some fiber density but covering more surface.
The word ‘Scoppiamo’ in Italian means ‘let’s sweep’ but also has a double meaning in slang as it refers to the act of sex. This serves the concept of the product; the name invites the action of cleaning in a humorous way that hints to the battle between the sexes.